Business Insider - Good morning, AdLand. Here's what you need to know today: A new study from Social@Ogilvy quantifies a phenomenon brands and agencies were already displeased with: the steep decline in Facebook reach they were able to get without paying for promotion. Organic reach, the percentage of the people who have liked a page who are then able to see the page's average post in their newsfeeds, has been cut in half since October, the study found. In analyzing 106 big brand pages, Social@Ogilvy found that organic reach plummeted from 12.05% in October to 6.15% in February, a result of Facebook tweaking its newsfeed algorithm. Some news out of TBWAChiatDay this morning. Team Backslash is bringing TBWAHelsinki's Martin Mohr to the New York office to lead digital creative across clients. Also, TBWA announced its Digital Arts Network is expanding with five new offices in Brazil, Israel, Russia, Spain, and Switzerland, bringing the DAN from 18 offices to 23. Arnold NYC's Aaron Griff
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