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Facebook's Algorithm Change Not A Boon For All Publishers

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Forbes - In early December Facebook confirmed a change had been made to their News Feed. In the post announcing the change, Facebook cited an earlier entry from October that average referral traffic from the social network to media sites utilizing best practices increased by over 170% in the past year. We found that referral traffic from Facebook to our site, Hitched (a website about married life), had increased just 11%. With the latest algorithm change, however, I fear the number is about to plummet, even as our number of fans has increased and our website traffic, in general, has significantly grown.

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